ESG And The Virtuous Veil Neoliberal Corporations Hide Behind

Oct 06, 2023

∙ Paid

Multinational companies are keen to endorse virtuous and progressive ideas in order to sell more. Those businesses play on emotion to reassure the consumer about their intentions. They promote ethics and morality, sometimes more than their products or services, and market the spectacle of virtue to shape their reputation publicly.

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A guest post by

Dupont Lajoie

I am a French free thinker living in the UK. I chose my pen name in reference to the film directed by Yves Boisset in 1975, known in English as “The Common Man”, that depict an odious caricature of ordinary people, the “average Frenchman”.