Reach is a marketing/advertising industry term. When examined by advertisers and their agency proxies it describes how and where to reach prospective customers. When measured it describes how many prospective customers your marketing and/or ad message reaches.
I no longer use the acronym MSM. I now refer to it as Corporate Media. You perfectly tell the historical story why. The clout the major advertisers have on affecting the news story and how it is told is a case of billions of dollars of advertising revenue. Thank you for your article.
Thanks for reaching out, Dave. Because the medium is the message, the real news story is how the news industry is bought and sold every which way from Sunday each and every day...
Perhaps the internet is starting to live up to the original vision of empowering the person over the structure. We benefitted from Tucker Carlson's being fired by Fox and James O'Keefe is doing work that only a free man could do. Unfortunately, Julian Assange and others were trapped by the old web of media. I wonder if their revelations were done today, while still posing dangers, would also provide security for freedom.
True enough, K E. The massive audience shift from above-the-line corporate media to below-the-line streaming franchises have made outliers like Russell Brand and Joe Rogan and James O'Keefe and Tim Poole and Patrick Bet David and Tucker Carlson (again) the new mainstream choices.
It will be interesting to see if the above media folks and others of their ilk can retain their independence as their mainstream status settles in. My guess is that they will continue to flourish for now, assuming the deep state doesn't find ways to shut them down.
As a medium, streaming talk is like talk radio. It naturally defers to a center-right audience more attuned to the proven virtues of faith, family, community, and country than to the far less authentic and far more contorted ideas of the progressive left.
Thanks for restacking My article, JC. Much appreciated.
I no longer use the acronym MSM. I now refer to it as Corporate Media. You perfectly tell the historical story why. The clout the major advertisers have on affecting the news story and how it is told is a case of billions of dollars of advertising revenue. Thank you for your article.
Thanks for reaching out, Dave. Because the medium is the message, the real news story is how the news industry is bought and sold every which way from Sunday each and every day...
Light outside the vacuum. Well put.
Thank you, J.M. Glad you thought so...
Perhaps the internet is starting to live up to the original vision of empowering the person over the structure. We benefitted from Tucker Carlson's being fired by Fox and James O'Keefe is doing work that only a free man could do. Unfortunately, Julian Assange and others were trapped by the old web of media. I wonder if their revelations were done today, while still posing dangers, would also provide security for freedom.
True enough, K E. The massive audience shift from above-the-line corporate media to below-the-line streaming franchises have made outliers like Russell Brand and Joe Rogan and James O'Keefe and Tim Poole and Patrick Bet David and Tucker Carlson (again) the new mainstream choices.
It will be interesting to see if the above media folks and others of their ilk can retain their independence as their mainstream status settles in. My guess is that they will continue to flourish for now, assuming the deep state doesn't find ways to shut them down.
As a medium, streaming talk is like talk radio. It naturally defers to a center-right audience more attuned to the proven virtues of faith, family, community, and country than to the far less authentic and far more contorted ideas of the progressive left.